Section 13/14

Next Steps & Execution

Timeline, Responsibilities & Launch Plan

Pre-Launch Phase (Now - Week 1)

Strategy Approval

Team review, feedback, final sign-off

Team Alignment

Kickoff meeting, role clarification, tool setup

Resource Allocation

Budget approval, tool subscriptions, team hiring

Brand Guidelines

Finalize brand voice, visual standards, messaging

Launch Phase (Week 1-2)

Landing Page 1 (Cold Traffic)

Design, copywriting, setup, testing

Email Sequence 1

Onboarding sequence (5 emails), setup, testing

Instagram Content Calendar

First 4 weeks of content, scheduling

Influencer Outreach

Contact 5 MACRO + 10 MID-TIER influencers

Execution Phase (Week 3-26)

Monthly Deliverables (April-September)

Content

  • ✓ 12 Instagram posts (mix of Reels, Carousels, Static)
  • ✓ 20+ Stories (daily)
  • ✓ 4 Email campaigns (1 per week)
  • ✓ 2 SMS campaigns
  • ✓ 1 Landing page (new or updated)

Influencer

  • ✓ 2 MACRO posts
  • ✓ 3 MID-TIER posts
  • ✓ 3 MICRO posts
  • ✓ Content repurposing (repost, ads, email)

Optimization

  • ✓ 2-3 A/B tests per channel
  • ✓ Weekly performance review
  • ✓ Monthly strategy adjustment
  • ✓ Continuous CAC & LTV tracking

Team Responsibilities

Marketing Manager

• Strategy oversight

• Campaign planning

• Performance tracking

• Team coordination

Content Creator

• Instagram posts & Reels

• Email copywriting

• Landing page copy

• Community engagement

Designer

• Instagram graphics

• Landing page design

• Email templates

• Brand consistency

Influencer Manager

• Influencer outreach

• Contract negotiation

• Performance tracking

• Relationship management

Community Manager

• Comments & DM responses

• Community engagement

• Sentiment monitoring

• Crisis management

Analyst

• Performance tracking

• A/B testing

• Weekly reporting

• Optimization recommendations

Primary Objective & Benchmarks

Primary Objective: CAC ↓ + LTV ↑ + REVENUE ↑

Timeline: April-September 2026 (6 months)

Success Metrics: LTV:CAC ratio ≥ 3:1, Repeat purchase rate ≥ 40%

Competitor Benchmarks: ARMRA achieves 35-45% repeat rate, HIMS maintains 4:1 LTV:CAC, THORNE targets $500k+ quarterly

Focus: Optimize metrics first, revenue will follow naturally

Success Metrics

Key Indicators (April-September)

✓ CAC Reduction: Target 20-30% reduction from baseline

✓ LTV Increase: Target 15-25% increase from baseline

✓ Conversion Rate: Target 2-4% across channels

✓ Engagement Rate: Target 5%+ on Instagram

✓ Email Open Rate: Target 25-35%

✓ Repeat Purchase Rate: Target 30%+ within 90 days

Connection to Strategy

✓ Clear timeline ensures accountability and momentum

✓ Defined responsibilities prevent confusion and delays

✓ Monthly deliverables keep strategy on track

✓ Success metrics validate strategy effectiveness

✓ Execution roadmap bridges strategy and implementation

Important Notes

📌 This document is a strategic framework, not a detailed checklist. Detailed checklists, timelines, and task assignments will be created after team approval.

📌 Monthly reviews will adjust strategy based on performance data and market changes.

📌 Success depends on consistent execution, rapid optimization, and team alignment.

📌 Approval process should not exceed 48 hours to maintain execution velocity.