Section 10/14

Calendar & Seasonality

April-September 2026 Breakdown

6-Month Overview

Timeline: April 1 - September 30, 2026

Primary Objective: CAC ↓ + LTV ↑ + REVENUE ↑

Focus: Optimize metrics, not chase numbers

Total Posts: 72+ (12 per month average)

Influencer Posts: 48+ (8 per month average)

Email Campaigns: 24+ (4 per month)

SMS Campaigns: 12+ (2 per month)

Landing Pages: 6 (1 per month)

Monthly Breakdown

April: Spring / New Routine

Themes

Spring refreshNew year resolutions (delayed)Immune support

Campaigns

• Easter promotions
• Spring bundle
• First-time buyer discount

Content Focus

• Routine setup
• Health tips
• Testimonials

Influencer Mix: 2 MACRO, 2 MID-TIER, 3 MICRO

May: Summer Prep

Themes

Summer body prepEnergy & performanceOutdoor activities

Campaigns

• Memorial Day sale
• Summer bundle
• Volume discount

Content Focus

• Transformation stories
• Performance tips
• Community highlights

Influencer Mix: 1 MACRO, 3 MID-TIER, 4 MICRO

June: Summer Peak

Themes

HydrationPerformanceWellness lifestyle

Campaigns

• Limited time offer
• Loyalty rewards
• Exclusive member pricing

Content Focus

• Summer routines
• Athlete features
• Lifestyle content

Influencer Mix: 1 MACRO, 2 MID-TIER, 3 MICRO

July: Summer Maintenance

Themes

ConsistencyRecoveryWellness habits

Campaigns

• Subscription discount
• Referral bonus
• Bundle offers

Content Focus

• Consistency tips
• Recovery guides
• Community stories

Influencer Mix: 1 MACRO, 2 MID-TIER, 2 MICRO

August: Back-to-Routine

Themes

Back-to-schoolFall prepRoutine reset

Campaigns

• Labor Day sale
• Fall bundle
• Free shipping

Content Focus

• Routine guides
• Back-to-school tips
• Seasonal content

Influencer Mix: 2 MACRO, 3 MID-TIER, 3 MICRO

September: Fall / Immunity

Themes

Immunity boostFall wellnessNew season energy

Campaigns

• First-time buyer
• Seasonal offer
• Volume discount

Content Focus

• Immunity tips
• Fall recipes
• Testimonials

Influencer Mix: 1 MACRO, 2 MID-TIER, 3 MICRO

Content Calendar Template

Weekly Structure (Repeating)

Monday: Motivational post (Reel or Carousel)

Wednesday: Educational post (Blog or Carousel)

Friday: Community post (User testimonials or UGC)

Saturday: Lifestyle post (Behind-the-scenes or lifestyle)

Stories (Daily): 3-5 stories per day (polls, Q&A, product shots, lifestyle)

Seasonal Considerations

Peak Seasons

• May-June: Summer prep (highest engagement)

• August: Back-to-routine spike

• September: Fall immunity focus

Promotional Periods

• Memorial Day (May): 3-day sale

• Labor Day (September): 3-day sale

• Monthly: 1-2 limited-time offers

Connection to Strategy

✓ Calendar aligns with seasonal demand and avatar behavior

✓ Monthly themes guide content creation and messaging

✓ Promotional calendar drives revenue during peak seasons

✓ Influencer mix varies by season and campaign goals

✓ Consistent posting schedule maintains engagement and reach